February 26

Unlocking Opportunities for Agents and Builders

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Unlocking Opportunities for Agents and Builders: Converting Sticker Shock into Sales

Agents and Builders

Are you often faced with potential homebuyers who suffer from sticker shock? They walk into your model homes, eager to pay in cash, only to find that the price tags are out of their reach. The good news is that there's a solution to convert these sticker-shock buyers into happy homeowners. 

.Here's the secret sauce: Home Equity Conversion Mortgage (HECM) or H4P loans. These financial instruments can make that dream home a reality without the need for traditional mortgage payments.

Imagine a potential buyer with $500,000 to spend on a home, but the properties you're showing are priced higher. What can you do? You have two options: All Cash or HECM. Let's break it down.

1.  All Cash: With $500,000, they can only afford a $500,000 home. It's a cash drain.

2. Home Equity Conversion Mortgage: The magic of HECM makes it possible for a 78-year-old buyer to purchase a $600,000, $700,000, or even an $807,999 home with just $312,000 in cash. Plus, no mortgage payments!

This is a game-changer, especially for the growing demographic of baby boomers. 39% of homebuyers and 53% of home sellers are in this age group, and they hold a staggering $12 trillion in equity.

Agents and Builders, this is a game-changer for both of you. Realtors offer your clients an alternative path to homeownership that fits their budget. Builders, expand your potential customer base by showing them the possibilities.

If you'd like to learn more about turning your prospects into homebuyers, please send me a direct message. This is today's real estate market opportunity, and I'm here to help you seize it.

Let's make homeownership dreams come true! 


Tags

55plus builder, active adult, active adult builder, builder upgrade, h4p, HECM, HECM for purchase


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