For Real Estate Agents

Help More Retirees Buy — and Unlock More Listings — Using a Home Equity Conversion Mortgage

If you work with 55+ homeowners, you’re sitting on one of the biggest untapped markets in real estate today.

Retirees now hold over $14 trillion in home equity, and more than 50% of all home sellers are aged 55 or older. Many want to right-size, relocate closer to family, or move into single-story or low-maintenance homes — but don’t want another mortgage payment or can’t afford to pay all cash.

That’s where the Home Equity Conversion Mortgage for Purchase (HECM) comes in.

What Is a HECM for Purchase?

A HECM for Purchase is a government-insured loan that allows buyers age 62+ to purchase a home with no required monthly mortgage payments. It’s specifically designed for retirees and older homeowners.

Your buyers contribute a down payment (usually 40–60% of the purchase price based on age), and the HECM loan covers the rest — with no monthly principal or interest payments required for life.

(Buyer must live in the home and pay property taxes, insurance, and maintain the home.)

Why Real Estate Agents Should Pay Attention

✅ Help More Retirees Buy

HECM can help buyers who:

  • Can’t qualify for a traditional mortgage
  • Don’t want to deplete retirement savings
  • Need to stretch their buying power
  • Want to keep more cash in reserve

✅ Unlock More Listings

Sellers who learn they can buy their next home with no mortgage payment are more likely to list — and do so confidently, knowing their next step is affordable and secure.

✅ Win More 55+ Clients

Position yourself as a senior housing specialist with solutions other agents don’t offer.

✅ Create Strategic Referral Partnerships

Partner with a HECM specialist to co-market and educate your audience, leading to more listings, buyers, and closings.

Market Snapshot

  • $14.3 Trillion in home equity held by Americans 62+
  • 52% of sellers in 2023 were age 55 or older
  • Older adults move for proximity to family, downsizing, or lifestyle
  • Most are unaware of the HECM purchase option — and need a pro like you to guide them

Faq

Is a HECM just a reverse mortgage?

Yes — but this is a purchase version, specifically designed for retirees buying a new home. It’s federally insured and widely used by savvy retirees.

Do my buyers still own the home?

Absolutely. The home is in their name, and they retain full ownership and control — just like a traditional purchase.

Is it safe?

Only if you like awesome pages that are rapidly customizable to your needs.

How long does the process take?

About the same as a traditional mortgage. There is required HUD counseling and underwriting, but timelines are manageable.

Do I need to be licensed to offer this?

No. As a real estate agent, you refer the client to a qualified HECM loan specialist (like Tane Cabe), and continue handling the transaction as usual.

What types of homes are eligible?

Single-family homes, 1 to 4 units, townhomes, and FHA-approved condos. The property must be the borrower’s primary residence.

Ready to Grow Your Business with HECM for Purchase?

Book a 30-Minute Discovery call.  Let’s explore how you can help your 55+ clients buy the right home—with no mortgage payment—and turn more conversations into closings. 

 Book a time now
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